I am proud of the brewing scene in Northwest Wisconsin. Breweries are relatively sparse over a large area spanning from the Chippewa River to Lake Superior, but most of the dozen or so make great beer. Some are among the oldest microbreweries in the Midwest—South Shore in Ashland and the one and only brewery in my county, Valkyrie. More recently, Hudson, Hayward, Superior, Menomonie, Somerset and other towns have become home to some skilled brewers serving beer in distinct spaces with great character. Oh, and there’s good old Leinenkugels.
Soon, the region may have its first mid-size craft brewer. After months of negotiating terms with the City of Eau Claire—without little evidence of progress—The Brewing Projekt reached an agreement to move into a larger, vacant space across the street from its current site in the heart of Eau Claire. The news came after a rally attended by more than 500 people, including myself. What a fun affair, with music, great weather and a dozen style-shifting, flavor-packed beers on tap.
It had been an extra-long time coming for these brewers, who had to cut through a considerable amount of red tape just to be licensed to brew, in large part because owner William Glass also owned Fire House bar in Eau Claire.
But where there’s a will there’s a way. Now, the Brewing Projekt envisions its new space as a destination brewery. It is my hope that the “Projekt” will be a stepping stone to making Eau Claire a destination city for beer lovers. Though much different than The Projekt, a block down Oxford Avenue, Lazy Monk Brewing makes superb representations of classic Central European styles—more about that here. Further, K Point Brewing is growing on the south side, Brewster Bros. and, of course, good old Leinenkugels up the road in Chippewa Falls. There are many more within 30 miles of Eau Claire, all serving beer on par in quality as that of most breweries in Madison, Milwaukee or the Twin Cities.
Eau Claire also offers other amenities prized by many beer lovers—an extensive system of paved trails and singletrack for bikers, good paddling waters, Ice Age hiking trail, challenging disc golf courses and a fantastic music scene highlighted by the Blue Ox and Eaux Claires festivals.
But let’s get back to the beer. My first from The Projekt, and a delight during the dog days of summer, WISCoast Pale Ale is a good introduction to the brewery’s distinct lineup.
First of all, having grown up on a Wisconsin dairy farm, I’ll drink anything with a cow on it. Citrusy hops and wheat make this an incredibly fruity, refreshing beer. The Brewing Projekt states, “Crafted to be wickedly crisp and totally refreshing.” Agreed.
Don’t wait for the expansion to visit The Brewing Projekt. Make a day or weekend of it. Eau Claire is very cool.
Rating: Glass – GROWLER – Case – Keg